HARTLYN is an international fishing retailer and lifestyle brand featuring gear, apparel, accessories, and more. From freshwater to saltwater fishing, we pursue our mission to bridge the gap between fishing above and below the water surface while sharing our passion for the outdoors.

HARTLYN was founded by a lifelong fishing enthusiast born and raised in Southern California, a diverse mecca of fishing from the Feather River in Northern California to Catalina Island off the coast of Los Angeles. 

For over 20 years, the founder and his group of friends have fished along the California coast and beyond. Searching for the equipment to fuel their passion for their saltwater and freshwater needs, the founder quickly discovered the demand for a centralized place where fishing enthusiasts like them can buy equipment and interact with one another for all types of fishing- a place that has yet to exist, until HARTLYN was born. 

After years of researching and locating the best fishing gear around, HARTLYN was launched in early 2016. 

HARTLYN was created with over 10 years of experience in international retail and has partnered with the best fishing suppliers in the industry. Above all, HARTLYN is comprised of people passionately living the fishing lifestyle every day.